In the eyes of your future clients, by hiring a innovative web design company to design your new website as opposed to a more conventional web business, you are giving yourself an unmeasurable advantage over your competition. Checkout Point Pleasant Beach Web Designers for more info.

Traditional design firms focus on getting a website compiled with relevant information that works functionally. Join Web 2.0 and more conventional marketing channels that expand into the marketplace, and join the game with innovative web design firms.

By ‘creative web design,’ I refer to websites that also have the functionality and relevant details customers have come to expect, but have a major emphasis on the visual element, and use conventional ‘wow factor’ ads to catch the interest of users, and last longer in their minds than the competitor’s.

Imagine a billboard with a brilliant graphic design and an immaculate choice of images compared to an ad only with a name and number on the roadside. Although you might have wanted to look at both, you, the listener, would be inspired by the innovative approach to remember the billboard.

Image two websites now, side by side. Another with a flash intro tab, displaying an installation of photos instantly and catching our attention; which leads to a beautifully stunning website where each pixel is perfectly aligned. Next, a bland website that shows you solely text and a simple browsing. The difference is so huge it is like comparing black and white television with a 3d Movie Theater.

A creative web design company can use Flash, jQuery, and HTML5 to visually reach the user with the use of the latest and greatest technology; and that is where the pitfalls of a creative web design will come into play.

Many years ago, around the year 2000, many graphic design companies began seeing an emergence for web services in the marketplace. Most of these businesses had staff with a little web experience, enough to get through, so they began providing online services as well. What they did not understand was accessibility, a clear mark-up, cross-browser compatibility or SEO-all aspects that should be taken into account by a more conventional web design business.

Although this would be known as a creative web design business, often their creative web design would not be successfully translated from a design into code, and it became commonplace to have misalignments in a design (especially cross-browser). Despite experienced developers on hand, many of these things have been ignored, and many creatively designed understandard websites are still around today, with more and more being sent live on the world wide web every day.