What makes Google, or any other search engine, put some sites right up at the top of their search results listings on the first page, while other sites are struggling to even get into the index? The answer is that search engine optimization is sometimes black art. Checkout Kalamazoo SEO for more info.
Each search engine operates a complex algorithm-a huge formula-taking into account dozens of factors, or perhaps even hundreds. Website designers have been trying to find out which of the various variables are relevant and which can be safely ignored since search engines started. What search engine optimization is all about is that endless quest.
Someone manages to reverse engineer Google or one of the other enough every once in a while to find out that one, two, or a combination of several factors is the flavor of the month at present. When they find this golden information, websites spring up everywhere trying to exploit the new SEO knowledge to give them top rankings to ‘game’ Google. It’s big business because high rankings are directly tantamount to high traffic-free traffic at that-which can then be converted into money.
Google and the other search engines tend to display 10 listings by default after a search has been conducted by someone, and most people only bother to look down the first page they see. It is a tribute to the efficiency of the search engines that most search engines are satisfied with the results obtained from the search results of page # 1, but that means that if your site is ranked at # 11, the traffic will be significantly lower than if it was # 10.
In fact, as you move down the ranks the number of people who click through the listings decreases very quickly. On average, 42 percent of searchers click on the #1 list on any given keyword search, 12 percent click on #2, 8.5 percent click on #3 and 6 percent click on #4.
On my 22-inch monitor, on pages where Google tops the natural organic search results with three paid ads, I can see only four listings without scrolling the screen. This little ‘port’ is called the page’s ‘above the fold’ area, and accounts for two thirds of all click traffic.
Do you want to build or restructure your current website?
In today’s fast world, the company’s front face is Website. Users are going through the website which is more attractive and user-friendly than the one which is outdated and boring. If your website doesn’t attract users or customers, they don’t stick to it. You need to acquire professional and trustworthy IT Design Company services to make your website attractive and visually appealing to the customers. find more about this.
In industry there are several IT design and development firms that provide premium web design services. A reputed design firm’s professional advice will bring good results. Web design and development can sound simple for consumers, but it requires preparation and efforts to achieve desired results. Take a thorough look at the portfolio of companies before selecting any product. Through doing so, you can easily check the specifics of the past project of the business, job niches etc. You may ask them about their experience in developing graphics applications such as Java, Flash, Adobe etc. The company’s price also varies according to the services it offers. You will ensure that the company ‘s employees are well educated and qualified, and that they meet the deadlines. You can also search big search engines such as Yahoo and Google for best IT firms. Beyond this, you’ll still need daily updates. Ask them for website maintenance, too. You can also consult your friends and family online to find the best IT Service. Select the business that suits the website and budget requirements.
The designers create websites both general and customized. When you choose to go creative rather than modern, then you should go for custom web design services. Designers follow customized website from scratch as per your develop. Compared with general ones, personalized sites are more costly. Before choosing any web design service, make sure they use the latest tools and techniques effectively. As that would help in the long run by raising the potential expense of developing websites. Before designing any website, web design companies will carefully analyze the website requirement, location, priorities, target clients, nature of the website and area.
Different offers as well as discount coupons may be implemented to attract customers interest. In intense online competition, ensure the goods meet consumer demand while retaining the quality.